Saturday, May 23, 2020

The Changing Face of Love in English Literature - 1528 Words

Love is a common theme in most literature, as either an underlying theme or as the stimulus for the story, as it is an emotion that has great power and is also universally understood. The writers we have studied have written about love in its many forms, from the cerebral to the visceral and they have used this complex emotion to propel their stories and their sonnets. As we progress forward in time we see a distinct change in the freedom writers had as they addressed this theme and a change in the way men perceived love. Chaucer explores love as a motivating theme in â€Å"The Knight’s Tale† within his â€Å"Canterbury Tales†. Arcita and Palamon are the main characters within this tale and their actions are driven solely by their love for the fair†¦show more content†¦One of his most well known sonnets, #18, is a work that speaks of his adoration for a woman. His love and affection for this woman is the sole inspiration for this piece. He searches the catalog of nature’s beauty in order to find some wonder with which to compare his love, but he cannot identify any which do not pale in comparison to her beauty. Not only does Shakespeare vow his love for this woman, but he vows to love her always. Her â€Å"eternal summer† will never fade, even though she may age, he will recall her beauty and he will continue to love her. This concept of undying love despite a loss of physical beauty is a drastic change from the works represented in the medieval era. Shakes peare’s vow of undying love suggests a deeper connection between the lovers than a mere physical attraction. The fact that he promises to look beyond her aging body and continue to see her beauty is indicative of a deeper and more meaningful love. Shakespeare reiterates this idea of intellectual love in sonnet # 130. He declares that while â€Å"Coral is far more red than her lips’ red† and â€Å"music hath a far more pleasing sound† than her voice, he still views her as a â€Å"goddess†. He acknowledges the fact that his love is not perfect, yet while she may be flawed; his love for her is more genuine than any purely physical attraction. The works of theShow MoreRelatedWilliam Shakespeare s Othello And The English Language1649 Words   |  7 Pagesin poetry and the English language. Known, for his many acclaimed works such as his famous plays, â€Å"Othello,† â€Å"King Lear,† and â€Å"Romeo and Juliet† etc. More than four hundred years have passed and William Shakespeare’s work still alive as if it was during the early ages of Shakespeare work. Shakespeare influenced ranges from literature, theater, films and even the English language. Especially, now days in the education system without Shakespeare, English and the American literature as we know it todayRead MoreThe, Snow White Or Peter Pan1551 Words   |  7 Pagessomewhat similar to a weather, constantly changing from; rainy to sunny, hot or cold, windy or stuffed, moving from one city to another. The change has impacted my view on education, if I had never moved, I would have never discovered the crucial differences between teachin g philosophies of schools. I was six years old when I began the first grade in the US. I don’t remember how I felt nor what I thought during my first class, but I do remember the faces of confusion that laid their gaze upon meRead MoreLiterature Of New Immigration : Hae Soon s Song1151 Words   |  5 PagesMandy/Jiamin Chen English 100 Professor Williams September 20, 2015 Final Draft The Literature of New Immigration: Hae Soon’s Song Why does one want to move away from their home? As an immigrant from China, I experienced many hardships growing up. An immigrant is someone who migrates to a foreign country to strive for their goals of their new life. â€Å"Crossing Into America† by Louis Mendoza and S. Shankar conclude many stories and real life experiences written by first and second generation of immigrantsRead MoreShould English Be the Official Language of the Us843 Words   |  4 PagesShould English be the Official Language in the United States Even though other countries have their own official language, not making English the official language in the U.S. will help preserve the different cultures that decide to live in the US. Communities are built based on cultures and the U. S. economy depends on other countries and their people. One of the greatest barriers today in the U.S. is the effectiveness of communication. Whether that communication is written or verbal there isRead MoreAnalysis of Petrachs Poetry: a Translation of Italian Poem Rime 1401561 Words   |  7 Pagesthe conceit of love as a warrior or knight, who, in the octave, makes bold to declare himself through a blush, and is promptly rebuked by the beloved; the sestet finds him running away to hide, leaving the poet to reflect on his plight as a faithful servant of a cowardly master. By attributing the offensive, cowardly, and ridiculous behavior to a third-party â€Å"love,† he appears to be distancing himself from an embarrassing situation. He can condescendingly paint this personified love as a blusteryRead MoreComparing Haywood s And The Allure Of Masquerade Essay1560 Words   |  7 PagesHaywood’s protagonist adopts different disguises so she may pursue her sexual desires and attract Beauplairsir while retaining her reputation in a society that separates the virtuous woman from the woman who asserts her sexual de sires. The protagonist faces the same issues as women in today’s society who struggle between reconciling their virtue with their sexuality in romantic relationships. Women who freely engage in sexual activity are stigmatized as undesirable for ‘serious’ relationships. MeanwhileRead More Translations depicts the cultural take over of Ireland by the British1114 Words   |  5 Pagessimply pro-Irish.’ Consider this comment. English Literature Coursework- ‘Translations depicts the cultural take over of Ireland by the British Empire, yet it cannot be said to be simply pro-Irish.’ Consider this comment on the play. The Cultural take over of Ireland by the British Empire is a central issue in Translations. Friel examines this issue by describing the effects that certain changes have on individual characters; Irish and English. One may think a play with this issue couldRead MoreWilliam Shakespeare ´s Impact on History Essay543 Words   |  3 PagesWilliam Shakespeare was an English poet and a great playwright. He still has a great impact on our history today. Shakespeare has written many plays, including Hamlet, Macbeth, and Romeo and Juliet. He had very extant works which people could not understand (6). Romeo and Juliet is considered to be one of his more famous plays. His plays were translated into many different languages and styles (6). William Shakespeare was a very talented man who had a great impact on history, during the RenaissanceRead MoreThe Epic of Gilgamesh, translated by N.K. Sandars and Braveheart, directed by Mel Gibson1248 Words   |  5 Pages King of Uruk, befriends a wild man by the name of Enkidu after beating him in a fierce spar. Together, they venture into the Cedar Forest and slay the demon Humbaba. Upon their return home, Gilgamesh rejects the advances of Ishtar, the Goddess of love and war. The vengeful goddess, in attempt to smite Gilgamesh, unleashes the mighty Bull of Heaven. Her attempt was unfruitful for Gilgamesh and Enkidu slay the bull without incident. Ishtar, realizing that she cannon harm Gilgamesh, releases a pestilenceRead MoreSmall Island and a Concise English-Chinese Dictionary for Lovers1429 Words   |  6 Pagesto communicate â€Å"Other† sees working hard to gain citizenship as the way out (Trottier Arsenault, 2011, 56). In this essay I chose to compare and contrast the two cases of literature first by Levy, â€Å"Small Island†; and Xiaolu Guo’s â€Å"a concise Chinese-English dictionary for lovers†. Of importance to note is that Levy an English writer who traces her origins to the islands of Jamaica. Her parents sailed to England from where she was born (Levy, 2010, 15). On the other hand Xiaolu was born in China.

Tuesday, May 12, 2020

Rhetorical Analysis of a Public Document Assignment Essay

Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay†¦show more content†¦* Use the GCU Library to help you find sources. * Include this research in the paper in a scholarly manner. Format Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center. Turnitin * You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. * Please be sure to review your Turnitin score before submitting the draft to your instructor. * Only Word documents can be submitted to Turnitin. Preparing to Write the Essay Read the site closely: 1. Read the webpage on Attention-Deficit/Hyperactivity Disorder (ADHD) found at http://www.cdc.gov/ncbddd/adhd/facts.html 2. Use the reading strategies in Chapter 2 of The Call to Write to help you better understand the site: * Do a first reading that uses underlining, annotation, and summary to make sure you understand what the writer is saying. Go back to any sections that need clarification. * On a second reading, pay attention to what the writer(s) of the CDC site is doing by describing the writer’s strategy. Conduct a preanalysis: 1. Use your close reading to analyze the rhetorical situation of the site. 2. Here are some questions to guide your analysis. 3. You do NOT need to answer all of them—pick three that make the most sense to you. Your close reading will help you generate ideas for your essay. * What is the context of theShow MoreRelatedEssay on Study Notes829 Words   |  4 PagesFirst Draft of a Rhetorical Analysis of a Public Document Assignment Write a 750-1,000-word essay that includes an analysis of a public document. Your task is to do a close reading of a public document, summarize it, and then analyze its rhetorical situation. Use the sample rhetorical analysis from the textbook (pages 57-60) as a flexible guide—not as a rigid model. Your analysis will contain a few more features than the one found in the book. How you organize your analysis will depend in partRead MoreRhetorical Analysis : Oregon Fish And Wildlife Commission1072 Words   |  5 PagesGeneral For this Rhetorical Analysis assignment, I have reviewed two documents, one from John Vucetich, a Professor of Wildlife at Michigan Technical University and one from Adrian Treves, an Associate Professor of Environmental Studies at The University of Wisconsin. Both documents request that the Grey Wolf remains on Oregon’s Endangered Species List as the specifications of removing the wolf from the list have not yet been met.AudienceThe primary audience of these two documents is the Oregon FishRead MoreTechnical Communications R hetorical Analysis Assignment1373 Words   |  6 PagesTechnical Communications Rhetorical Analysis assignment, I have reviewed two separate memos including; a memo titled confidential memo from the supervisor to the nurse manager based on errors made by a nurse and corrections needing to happen, also the memo titled problem memorandum assignment from an RN to the Senator and chair of New York State s Health Committee as persuasion so the legislature will support the Registered Nurse Safe Staffing Act H.R. 876. Audience Analysis The Confidential memoRead MoreLiterature Review : The Class Collage By Jeff Sommers1503 Words   |  7 PagesGenre Analysis Introduction Peer-reviewed articles are written by experts generally in a professional community. These articles are reviewed by a number of experts in the same professional field before getting published. Peer-reviewed insures the credibility and quality of the article is reliable for the discourse community. Scholarly articles that are published in a professional community are quite similar to scholarly articles that are not published in a professional community. â€Å"The Class Collage†Read MoreThe Mom2180 Words   |  9 Pagessupport their analysis | |(Include TEK number and (SE) |10A Evaluate how the author’s purpose and stated or perceived audience affect the tone of persuasive texts | |student expectation |11 Reading/Comprehension of Informational/Procedural Texts, Students understand how to glean and use information in procedural texts| |description |and documents. Read MoreRhetorical Analysis Of Beijing Declaration Of Indigenous Women1195 Words   |  5 PagesEnglish 131 W October 7, 2017 Assignment 2:Rhetorical Analysis From August 30 to September 16, 1995, the global highlightwas China, where thousands of women gathered to attend two significant events: The 1995 NGO Forum on Women and the U.N. Fourth World Conference on Women.Approximately 31,000 women from more than 200 countries attended the nongovernmental organization forum, compelled by the need to join the fast-growing, worldwide network of women who were determined to achieve equality, developmentRead Moreen1320 graded assignments 11131313296 Words   |  54 PagesGRADED ASSIGNMENTS Table of Contents Unit 1 Assignment 1: Letter to Instructor 3 Unit 1 Exercise 1: Prewriting Techniques Exploration 5 Unit 1 Lab 1: Finding and Utilizing Electronic Writing Resources 6 Unit 2 Lab 1: ITT Tech Virtual Library Exploration 9 Unit 2 Assignment 1: Change of Audience—Letter to Peer 10 Unit 2 Assignment 2: Topic, Angle, and Purpose 11 Unit 2 Assignment 3: Genre Essay—Memoir or Profile 12 Unit 3 Assignment 1: Revising the Memoir or Profile 13 Unit 3 Assignment 2: ReflectionRead MorePersuasive Speech : Effective Communication2170 Words   |  9 Pagesanalyzing one’s audience and purpose is essential to successful writing. Appropriately, when choosing the most effective language, it is important to consider the document objective as well as the reader. In essence, this idea of effective use of language has been the overarching theme of this online English course. Each writing assignment challenged the way language was viewed and its impact on formulating an audience for the specific genre. Language in relation to audience is one of the many lessonsRead MoreArt of Public Speaking5805 Words   |  24 PagesLucas: The Art of Public Speaking, 8/e PREFACE If it is true, as Walter Pater said, that â€Å"a book, like a person, has its fortunes,† then fortune has indeed smiled upon The Art of Public Speaking. As the book enters its eighth edition, I am deeply appreciative of the students and teachers who have made it the leading work on its subject at colleges and universities across the United States. In preparing this edition, I have retained what readers have identified as the main strengths ofRead MoreChapter 11  · Content Analysis: Understanding Text and Image Additional Resources2592 Words   |  11 PagesChapter 11  · Content Analysis: Understanding Text and Image Additional Resources Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104 A contemporary example of content analysis of advertising. Bales, R. (1950). Interaction process analysis: A method for the study of small groups. Reading, MA: Addison-Wesley. An introduction to group processes and roles. Berelson, B. (1952). Content analysis in communication research. New

Wednesday, May 6, 2020

Retail Marketing Revolution Free Essays

THE RETAIL MARKETING REVOLUTION By 2010, the list of India’s top 10 retailers will have at least 5 Indian corporate. Retail Marketing will go through a tremendous change in India this millennium. It will change India’s cities, its people, and its households. We will write a custom essay sample on Retail Marketing Revolution or any similar topic only for you Order Now The Indian consumer is reportedly the largest spender in Singapore and London. It is, therefore, strange that there have, so far, been few efforts to present the product in the right kind of environment in India. Indeed, the right shopping experience does induce Indian consumers to spend more. This is evident from the experiences of retail-outlets like Shoppers’ Stop, Music World, Food World, Crosswords, The Home Store, Ebony, Bigjo’s, Saboos, Standard, Vijay Store and Janaki Das Sons, Westside etc. However, the development of organized retail is dependent on the efforts of several agencies and institutions. The first among these is the government. In a country as big as India and with as many states as ours, it is imperative that the Central government and all state governments bring in Value Added Taxation or a unified taxation system to ensure that the tax-regimes are the same across the country. The laws governing retail real estate should also be looked into, so that it is possible to develop retail-estate beyond the city-limits. Apart from providing entertainment and retail opportunities, this will also decongest the city center and facilitate the development of suburbs. The relevant rules should also be amended to allow retail-stores to operate 7 days a week, 12 hours a day. Given the hours most urban consumers keep at work, and keeping in mind the increase in the number of nuclear families, this may, indeed, make sense. This will also help people enjoy their evenings, out at malls. The second group, whose participation is essential in making retail a boom-sector in this millennium, comprises developers. Most properties are developed without considering the end user; thus, we sometimes find high-ceilinged offices and low-ceilinged retail stores. Often, the shopper’s convenience is not taken into consideration while the property is constructed. Another area of concern is the way in which developers sell their space. The only consideration is the price, not the usage pattern or the nature of the product that is to be sold. In contrast, internationally, mall-management is treated as a specialized discipline of retail management. This is what we have to focus on in this millennium. The third constituency that has a role to play in the fortunes of organized retail this century is the education-sector. Retail is a people-intensive business, and there is a huge opportunity for retail institutes in India. For manufacturers, retailing will present an attractive opportunity. Organized retail allows them to expose their products to a large volume of customers in an environment conducive to buying. Already, several transnational retail giants have established their presence in India; others, notably Chinese retailers, have visited India and studied the Indian market. There’s a lot at stake here: even so early in the 21st Century, India is too large a market to be ignored by transnational retail giants. From the manufacturing company’s perspective, the focus should be on producing good products, and forging relationships with organized retail. Manufacturers need to draw a plan of producing quality products and tie in with retailers. Indeed, the birth of organized retail will also engender the creation of private labels and store-brands. Thus, if a manufacturing company lacks the resources to build a brand, it can supply to a retail-chain that has the resources to create a brand of its own. A glimpse of the last 2 decades of the previous century proves illuminating. Large-format retailing started with outlets like Vivek’s and Nalli’s in Chennai and Kidskemp in Bangalore, and, at another level, with manufacturer-retail brands like Bata, Bombay Dyeing, and Titan. The last decade of the millennium witnessed the emergence of lifestyle brands and the plastic culture. Liberalization and increasing awareness of the world around us created the Indian yuppie, who aspired to own everything we saw on TV, or in shops during jaunts abroad. New lifestyle brands offered traditional retail-outlets an opportunity to convert themselves into exclusive stores, franchised or otherwise. And even as these developments were taking place, the Indian consumer became more mature. Customer-expectations zoomed Thus, at the beginning of the New Millennium, retailers have to deal with a customer who is extremely demanding. Not just in terms of the product-quality, but also in terms of service, and the entire shopping experience. Today, the typical customer who shops in a retail outlet compares the time spent at the check-out counter with that at an efficient petrol station, and the smile of the counter-person to that decorating the face of a Jet Airways’ crew member. To cope with the new customer, manufacturers have to focus on product quality and brand building. And retailers, in turn, have to focus on the quality of the shopping experience. Internationally, retailing is a large business; you find at least one retailer amongst the top 10 companies in every country. In the US, it is Wal-Mart with a turnover in excess of $ 120 billion. In the UK, it is Marks and Spencer’s with close to ? 10 billion; and, in Germany, it is Karstadt with a turnover in excess of dm 10 billion. How to cite Retail Marketing Revolution, Essay examples

Saturday, May 2, 2020

The Role of IT in Business Success Free-Samples for Students

Question: Discuss about the Impact of IT on Business. Answer: Introduction Information technology can no longer be characterised as a complementary function, this because it serves as a pre-requisite for business. In fact, all business operations from complex operational activities to generic functions use information technology as the foundational concept. Furthermore, its application is also necessitated by the business environment seen today where competition is at an all-time high. Customers have access to many services and product providers which push these originations (service providers) to seek better methods of serving their customers. IT offers innovative ideas that meet both the demands of the customers as well as the suppliers, convenient solutions that in most cases are characterised with many benefits including improved efficiency (Afzal-Butt 2015). Now, this brief report highlights the overall impact of IT in business while using Telstra, an Australian telecommunication company as a case study. In the analysis, the effects of technology are highlighted including the need and importance of innovation in business. Furthermore, implementation requirements are highlighted which then outlines the use of IT in the business. In addition to this, the benefits and risk of incorporating technology are given which then outlines the precautions taken in business while using IT. Impact of IT on business IT needs for business service As a company, Telstra is the biggest service provider in the field of telecommunication where it serves millions of customers across the Oceanic region. Its success in business is highly attributed to technology particularly because it offers IT solutions to its customers. Therefore, even without considering the IT solutions it uses to facilitate its operations, its business objectives are IT solutions which must be offered to customers with the utmost efficiency (Telstra 2017). Nevertheless, a closer look at the organisation outlines their operational infrastructure which at the core of business is facilitated by intricate networks, communication systems and internet standards/protocols. These IT system enables the organisation to offer customers services such as internet connection and communication services (Sheahan 2017). Apart from this basic functionalities, Telstra faces a lot of competition from other telecommunication services which when combined with the customers demands has led it to incorporate new and innovative ideas in its service delivery system. For instance, its operational systems are completely automated using information systems which have streamlined its in-house activities. Moreover, the same systems are used to interact with the customers which have increased their customer relation services. Furthermore, to support these IS, advanced storage facilities in name of data centres are used to handle data, further enhancing its analysis methods more so through business intelligence (Telstra, 2017). I.T. as a business survival tactic Telstra was founded in 1975 and since then has been a leader in the field of innovation and telecommunication services. In its early years, it faced little competition as very few organisations had the capabilities or even expertise to offer the services it gave to customers. However, since the boom of technology, it has faced stiff competition especially from Optus, the second largest company in Australia offering telecommunication services. To retain its market share, Telstra has had to offer better solutions through innovation and improved service delivery (Kramer, Jenkins Katz 2007). For instance, it has enhanced its internet services through broadband, dial-up and satellite internet connections. Furthermore, other than offering improved services, its operations have been enhanced which has helped them save on operational cost. Moreover, IT has optimised its services which have facilitated a better customer relation service which in the end has improved their customer retention endeavours and has led to the acquisition of new ones. Overall, IT has facilitated the survival of Telstra by increasing their services quota and by optimising them (Telstra 2017). I.T. requirements Strategies driven by the goals of an organisation are usually the first components of identifying the I.T. requirements in business. Essentially, these strategies will follow critical evaluations and assessments of an organisations infrastructure requirements. When identified, these requirements will then be used to highlight a plan for implementation, including the technologies and the features needed (Pilepic Simunic 2009). Furthermore, it is through these plans and their associated evaluations that cost estimates are made on the equipment and solution to be used. Therefore, without these strategies it's difficult to develop an effective integration plan between IT and business. A big company like Telstra has had countless reports and evaluation findings that have continuously outlined its IT demands. For one, they have to establish the returns of the proposed technology before implementing them. This process will require an estimation of the customers expected as a result of certain ventures. In all, any proposed IT solution must provide more output as compared to the input resource, an outcome estimated by evaluation strategies (Gocardless guides 2017). Telstra I.T. application (The use) Since Telstra offers telecommunication services, its redundant to mention them as a use of technology in the organisation, instead, lets focus on the IT solutions that are used to enhance its business. Information systems are a big part of the organisations success, for one, the internal infrastructure is coordinated by a holistic enterprise management system (ERP) that monitors operational activities. This system streamlines operations including resource and employee allocation. Furthermore, its offers a seamless transition from the supply chain to the service delivered to the customer (CBN 2017). On the other hand, external services are coordinated by a modern customer relationship management (CRM) system. This system will facilitate user inquiries such as payment for products/services and support requirements. Moreover, it helps Telstra coordinate its customer engagement programs where crucial data on customer behaviours and motivations is collected. Finally, the same system enhances its communication to its customers where general interactions i.e. emails, messages and social media alerts are sent (CBN 2017). I.T. benefits/advantages to Telstra In general, enterprises will incorporate IT into their businesses to increase the overall returns. This outcome can be met either by offering efficient services that result in more income or by optimising business operations to lower production costs. Either way, IT should enhance business to meet the objectives set. Below are some of the advantages experienced Telstra due to IT: Increased revenue Highlighting its internet services, Telstra has advanced the methods of delivering these services to customers. For instance, in 2013 it launched Belong, a low-cost connection that used broadband technology. In addition to this, its fibre network (HFC) is used to deliver television services to consumers (Telstra 2017). These venture among many other have increased the avenues for revenue generation which has increased its overall returns. Cost efficiency Through the conveniences offered by information systems, Telstra has lowered its operational costs. In return, the organisation has used the saved earnings to expand its business as seen in the previous advantage. In the end, these efficiencies have resulted in more income for the organisation. Time efficiency Telstra operates on a 24 hours basis, a mandatory requirement for the industry it operates. Its customers expect efficient services regardless of the time or season. Through its automated systems, these objectives can be met as only a few individuals are needed to monitor and coordinate operations. Flexibility and diversity Telstra as a result of past communication requirements have payphone services on the streets of Australia. These services have minimal applications because of the advancement in technology. However, through innovation, Telstra has transformed these stations into Wi-Fi hotspots which offer a convenient service to the customer who now predominantly use mobile devices (Kumar 2014). I.T. risks in business Similar to the adaptation seen in business, malicious individuals have also transformed their ways to fit the needs of today. Cybercrime is at an all-time high where using malicious techniques attackers use the vulnerabilities of information technology to steal information among other supported assets (Queensland Government 2017).). Telstra has a large customer base whose information is usually stored on the companys servers. This information includes messages, e-mails and even confidential data such as identification numbers among other items. As a result of its automated services, Telstra faces the risk of being attacked which could lead to substantial losses. This possible outcome outline the need for strong security protocols used by the company across its services (McConnell International 2000) Furthermore, the organisation has to contend with hardware and software failures caused by a range of reasons from product specifications to work overload. The failure of these systems can result in substantial losses again affecting business. However, most organisations like Telstra will implement many recovery procedures such as backup options among many others. In addition to the attacks and failures highlighted above, an organisation also faces a substantial risk on I.T systems that could be caused by human error. For instance, when using analysis tools wrong values due to human error can lead to catastrophic results as the systems will continuously escalate the errors (Queensland Government 2017). I.T. management Integrating IT into business is one thing, however, maintaining the established systems is usually the hardest part of the collaboration. Like in most organisation, Telstra has an entire department dedicated to the management of the I.T. infrastructure. This department like any other has various sections that perform specific purposes based on the resource requirements. For instance, the infrastructure team is responsible for maintaining the computational resources i.e. networks, servers, computers and any other component used to establish the links used by IT. On the other hand, the application department will monitor the automated resources including the intranet, ERP, CRM and other specialised tools used to conduct business (Rouse 2017). Now, IT management in this scenario outlines all activities that maintain the optimal operations of IT system such as network management where users are monitored to ensure they adhere to the rules and regulations. Moreover, it will include support services that enhance the already existing solutions such as hardware and software upgrades. These operations boost the conveniences and efficiencies offered by the technologies used in the organisation (Bryan 2010). Conclusion According to the theory of disruptive innovation, new ideas can overtake old ones if the incumbent solutions fail to adjust. Telstra an old company in the field of telecommunication realised the shift in technological requirements which they used to enhance their business outcomes. Information technology offers convenient solutions to problems that in other scenarios would require heavy investments to solve, for instance, through spreadsheets, a user can compute data conveniently and give recommendations. This basic application of IT resources outlines its resounding advantages that in essence maximises on the resources available particularly time the most vital resource. Therefore, although organisations like Telstra require business models to succeed, the implementation of these models require efficient environments to succeed which nowadays is offered by information technology. Furthermore, IT has created a new avenue of business through the digital platform it has introduced. In the end, IT now serves as a fundamental element of business that all organisations cannot afford to ignore. References Afzal-Butt. A, 2015, The Role of Information Technology in Business Success, LinkedIn articles, Available from: https://www.linkedin.com/pulse/role-information-technology-business-success-abid-afzal-butt [Accessed 17 May 2017] Bryan, 2010, Information Technology Management. Florida Atlantic University. Available at: https://faculty.wiu.edu/P-Schlag/textbook/Chapter%2014%20-%20Information%20Technology%20Management.pdf [Accessed 17 May 2017] Canada Business Network (CBN), 2017, Using technology in your daily operations, Available from: https://canadabusiness.ca/managing-your-business/using-technology-in-your-daily-operations/ [Accessed 17 May 2017] Gocardless guides, 2017, helping large businesses meet new duty to report requirements. Available at: https://gocardless.com/guides/posts/improving-payment-times-part-1 [Accessed 17 May 2017] Kramer. J. W, Jenkins. B Katz. R.S, 2007, the Role of the Information and Communications Technology Sector in expanding Economic Opportunity, Economic opportunity series, Available from: https://www.hks.harvard.edu/m-rcbg/CSRI/publications/report_22_EO%20ICT%20Final.pdf [Accessed 17 May 2017] Kumar. M. P, 2014, Information Technology: Roles, Advantages and Disadvantages, International Journal of Advanced Research in Computer Science and Software Engineering, Available from: https://www.ijarcsse.com/docs/papers/Volume_4/6_June2014/V4I6-0338.pdf [Accessed 17 May 201717] McConnell International, 2000, Cyber Crime . . . and Punishment? Archaic Laws Threaten Global Information, Cybercrime, Available from: https://www.witsa.org/papers/McConnell-cybercrime.pdf [Accessed 17 May 2017] Pilepic. L Simunic. M, 2009, applying information technology to business decision-making in the hotel enterprise, EL klasifikacija / JEL classification, Available from: https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=1cad=rjauact=8ved=0ahUKEwij3dHT5dDRAhVMvxQKHZL8D08QFggZMAAurl=http%3A%2F%2Fhrcak.srce.hr%2Ffile%2F74937usg=AFQjCNHV0cDI6II3T5pUgHEnj_EMRSCiewsig2=ARDV0R5RmSy3ALe84HQFYAbvm=bv.144224172,d.d24 [Accessed 17 May 2017] Queensland Government, 2017, What is an information technology risk? Business Queensland. Available at: https://www.business.qld.gov.au/running-business/protecting-business/risk-management/it-risk-management/defined [Accessed 17 May 2017] Rouse. M, 2017, business process monitoring, Tech target, Available from: https://searchcio.techtarget.com/definition/business-process-monitoring [Accessed 17 May 2017] Sheahan. K, 2017, What Are the Advantages of Information Technology in Business? Small business, Available from: https://smallbusiness.chron.com/advantages-information-technology-business-774.html [Accessed 17 May 2017] Telstra, 2017, broadband bundles. Official website. Available at: https://www.telstra.com.au/broadband