Monday, September 30, 2019

The Korean War: Tactics and Logistics

The Second World War officially ended in the year 1945. It was a devastating war that many hoped that it should be fitting to end all wars and for a change give the world a breathing space, to be granted that very elusive peace. Yet, perhaps those who wished for a world in harmony after World War II may have underestimated mankind’s appetite of some leaders who wanted to be supreme rulers of the globe. So, five years after the guns were silenced in the Great Theater of war in Europe, another dangerous conflict is brewing in Korea. Here, one can see a display of things to come because Vietnam and Afghanistan are still future events.  In the Korean War the world became witness to what happens when superpowers decide to play chess. Unfortunately, this game is not played the traditional way with wooden pieces and all. This time the chessboard is the Korean Peninsula and the pieces are either the native Koreans or imported as in soldiers coming in from all over the world. It is interesting to note that this is not a World War in the truest sense of the term, but the true players are global leaders who happened to confine their violent resolution in a specific location, Korea. The United States, Russia, North and South Korea, United Kingdom, Canada, Australia and other Asian nations were participants in this war of attrition. The battle lines were drawn and it was named the 38th parallel. This allowed for a little bearing in a very confusing time, hoping to give a little bit of clarity in a very agitating situation. According to Carter Malkasian, â€Å"It was the only occasion in the Cold War when the military forces of the People’s Republic of China (PRC), the Soviet Union, and the USA (plus its Western allies) met in combat [†¦] Thus, the Korean War was not merely a war fought between proxies of the major powers, like the latter conflicts in Vietnam or Afghanistan, but a much more significant conflagration† (p. 7). This paper seeks to understand the Korean War. This can be done by looking at a brief historical background before the war and the events that added fuel to the tension between two Korean governments. Since the Korean War like many conflicts is so complicated this study focuses on tactics and logistics, and less on the historical figures that played a major role in this important period not only for Koreans but for Asians in particular and the world in general. Historical Background The Korean War was sometimes called the â€Å"Forgotten War† and this may be so because like Vietnam there are only a few people who understand its significance. Yet an â€Å"†¦outpouring of books, articles and film in the last decade as well as an impressive memorial on Washington, DC’s Mal (and the realization that) †¦it would be practically impossible to understand the Cold War†¦Ã¢â‚¬  have created a revival of interest on this subject (Sandler, p. 1).  The conflict in this area of the world does not surprise the experts and the grizzled veterans of war. In fact the professional soldier can easily read the undercurrent of history and be able to predict what will happen in the struggle for power and supremacy. This was eerily demonstrated by a seemingly prophetic Commodore Matthew Perry when he spoke these words in the year 1856, a century before the Korean War: The people of America will, in some form or other, extend their dominion and their power [†¦] upon the eastern shores of Asia. And I think too, that eastward and southward will her great Russian rival [†¦] The antagonistic exponents of freedom and absolutism must thus meet at last, and then will be fought that mighty battle on which the world will look with breathless interest; for on its issue will depend the freedom or the slavery of the world (as cited in Huston, p. 200). It boggles the mind of the average person when analyzing as to how Commodore Perry was able to ascertain his claims. What is more amazing is the accuracy of his predictions. It is like looking in a crystal ball and seeing very clearly what will happen. And indeed what Perry prophesied came to pass. Russia became a superpower and just like what the Commodore had said, the Russian government exerted tremendous influence over China. And of course his final statement about the necessity of a crucial war that will showcase the fight for freedom as opposed to absolutism was also played out just as he predicted. This can only mean that even before the first bullet crossed the 38th parallel, there are already forces at work even as far back as the late 19th century. Perry was able to read the signs and the saw the root cause of conflicts in this part of Asia. Yet it was only in the 1950s when the seed planted by those who wanted to control this region grew and blossomed into a passion that could only be satisfied with conquest. Blindsided Commodore Perry was praised here because of his foresight, a very important talent that a general should possess. If only the leaders of the free world in the 1950s were as gifted, then things would have turned out differently. But as fate would have it, from the U.S. and UN side was able anticipate what is going to happen. Either they were blindsided by the Communists or they were preoccupied by their paranoia. And that paranoia is brought about by the fear of being overrun by a westward move by the Union Soviet Socialist Republic. Stanley Sandler remarked on this and he wrote: A Soviet thrust into Western Europe seemed a far more threatening contingency than a possible dust-up between two unattractive regimes in a bleak former Japanese colony that most Americans could not find on a map. But Americans [†¦] would become acquainted with Korea in a war that would turn out be the third bloodiest in their history [†¦] and which for Koreans themselves would prove the greatest catastrophe in their national history (p. 2). First Blood It depends which side is asked. For the U.S. and UN Command, it was the North Koreans who drew first blood and attacked without warning nor any form of declaration of war. It seems that history is repeating itself once again for Americans just like in Pearl Harbor. But according to the communist-backed regime they were just retaliating from what the South has been doing for the past several months. The truth of the matter is that both sides were engaged in skirmishes that were serious prelude to war. Sandler asserts that it was an, â€Å"†¦armed conflict between the Democratic People’s Republic of North Korea and the Republic of South Korea, which had been conducting mutual border raids for more than a year† (p. 2).  At any rate the U.S. led forces were caught by surprise that fateful day of June 25, 1950. Even if they will deny it, it is now clear that the North were prepared to launch an attack and the offensive move was purely intentional. Buildup Kim Il Sung the de facto leader of the newly established North Korean Regime began to make plans to invade South Korea. This plan was of course made in secret but nevertheless in close coordination with Russia’s Stalin and China’s Mao Tse-tung. According to Allan Millett the origin of this plan can be traced back to a change in the policy of Kim Il Sung’s benefactor to communize the whole Korean Peninsula (p. 102). It seems that Russia is no longer contented with being kept in check by a ridiculous 38th parallel and would like very much to gobble the whole Korean Peninsula. â€Å"The Soviets, however, came to realize that the goal of communizing the entire peninsula could not be achieved through such limited tactics, and decided to resort to more violent means† (Millet, p. 102). In December of 1948 the Soviets made the first tactical move to befuddle the U.S. by withdrawing their troops unilaterally out of North Korea. Then the Russian government turned around and invited the top brass of North Korea and China’s military for a buildup. Millet bared that the troika agreed to â€Å"†¦build up the strength of the North Korea People’s Army (NKPA), around 6 shock divisions, 8 combat and 8 reserve divisions, and 2 armored divisions and to complete the war preparations within 18 months (i.e., by June 1950)† (p. 103). The NKPA was able to do all of these like clockwork revealing a tremendous level of preparedness and dangerous intent. Level of Preparedness While the NKPA was psychologically and physically prepared to engage in battle the ROK (Republic of Korea) army though prepared for future skirmishes and for another round of border raids was not truly ready for a full scale war. The South was not ready to face an enemy dead set in gobbling them up and desiring to unite the whole peninsula once again. It took at least five days after the initial offensive of NKPA for the U.S. to make a coherent response. â€Å"On June 30, US President Harry S. Truman authorized US ground forces to stop the North Korean attack† (Boose, p. 4). This led to losses in the early rounds of the fighting and led Boose to comment, â€Å"It was able to do little to delay the KPA, but additional forces were on the way† (p. 4). Aside from differing interests and the reasonably defective intelligence from the Western nations – or they would have known of an imminent attack – there is the psychological reason for being unprepared. Sandler made a comment why it was unlikely for the Korean Peninsula to be plunged into such a bloody conflict. And he wrote: In looking back (before World War II) †¦ it would be difficult to imagine a more homogeneous and united nation than Korea. [†¦] they are of the same culture with minor north-south variations throughout the peninsula, and the Korean language – Hangul – is universal. Korean cultural homogeneity can be illustrated in its place name, a source of confusion for non-Korean UN personnel throughout the war: Inchon/Ichon, Masan/Musan, Paengnyong/Pyongyan/Pyonggang Pyongchang, Taejon/Taechon, Pukchong/Pukchang†¦(p. 3). That and the eighteen month head start is creating a great advantage for the NKPA. In the end this advantage would create a stalemate and would result in the present division of Korea and the unexpected survival of this communist state even though its patron the great USSR had long been dismantled. NKPA Preparedness The North Korean and the communist forces were not only decisive and aggressive they were able to create a force enough to challenge U.S. and UN supremacy in the South. The book, â€Å"Communist Logistics in the Korean War† by Charles Shrader is an excellent source in getting an in-depth look at what happened on the other side. Too many times the victors or the presumed victors in the case of the Korean War are all too willing to gloss over their mistakes and hype their successes. The focal point of this book is the refutation of the myths perpetuated by the Americans and UN forces that were then passed on to people back home and unfortunately was taken in as gospel truth. Shrader asserts and this is quite a revelation: One of the more persistent myths of the Korean War is that North Korean and Chinese communist solders were able to subsist on a mere handful of rice per day obtained all their arms and ammunition from their enemies, and moved all supplies by animal cart or human porters. Although supply requirements of NKPA and CCF in Korea were amazingly low when compared to the requirements for equivalent UNC units, the Communist forces did generate substantial requirements for formal supply and transport forward of tremendous quantities of food, petroleum products, weapons, and ammunition (p. 89). The U.S. and UN led coalition were more technically advanced but this is not the most important thing in any given war. It is the level of preparedness that is important. That level of preparedness can only be gauged in relation to the environment where a battle will be waged. Let’s say for example that forces are slugging it out in a heavy-forested area with a very steep incline. No matter how sophisticated the military jeeps are, this kind of technology will be rendered effective. In another example where the passageway in a body of water is narrow and shallow no matter how technologically advanced the frigates are it would be foolish to attack using this route since one sunken vessel can immobilize the whole fleet. In other words tactics and logistics are the most important aspects to consider and not just technology. This is the bone of contention in Shrader’s books – the South Korean forces was wrong in thinking that they were technically superior. This led Shrader to remark that:  NKPA-CCF logistical doctrines and methods were characterized by flexibility and innovation, which allowed them to compensate for comparative lack of material resources and modern technology [†¦] NKPA and CCF logistical organizations were equally flexible and often exhibited great variation in form, strength, and equipment of the assigned service units (p. 25). What contributed well to the high level of preparedness by the NKPA – aside from the Soviet support of course – is the broad range of natural resources present in North Korea. This includes water, power, timber, rare strategic materials e.g. tungsten, zinc, graphite reserves, substantial iron ore deposits, copper, lead, cobalt, asbestos, molybdenum, nickel, gold and silver (Shrader, p. 60). This resulted to an almost miraculous surge in North Korea’s war time production of needed materiel that surpassed pre-1945 levels: 1) 166,000 tons of pig iron; 2) 144,000 tons of steel ingot; and 3) 116,000 tons of finished steel (Shrader, p. 61). Summing it all up the major source of military materiel came via USSR which supplied the NKPA with aircraft, tanks, vehicles, communications equipment, heavy artillery, and ammunition. In addition to that, a portion of their needs were supplied by third country suppliers (Shrader, p. 60).  Thus when the communist forces launched the initial attack in June of 1950 their combined forces produced the following massive force in the eve of the attack:  Ã¢â‚¬ ¦135,000 men in two corps comprising eight full-strength infantry divisions, two half-strength infantry divisions, an armored brigade, an independent infantry regiment, a motorcycle reconnaissance regiment, and five brigades of the Bo An Dae, or Border Constabulary (Shrader, p. 90). What is more amazing is the development of the NKPA forces after the 1950s. After suffering setbacks from the retaliatory attacks of the UN command, the NKPA in the middle of 1951 the â€Å"rebuild NKPA included 213,600 men in twenty-three infantry divisions, one mechanized division, one armored division, and two independent infantry brigades controlled by seven corps headquarters. NKPA strength peaked in October 1952 at around 266,000 men in eighteen divisions and six independent brigades† (Shrader, p. 90). If this was not enough to give the South Koreans and its allies a full plate, the Chinese and the Soviets entered the fray in the guise of helping a beleaguered brother-in-arms. The forces supplied by the People’s Republic of China was more than enough to bring this regional level conflict into World War scale. The following data proves the serious intent of the communist bloc: By late November 1950 some 300,000 Chines Communist troops were in Korea: 180,000 in the six armies (eighteen divisions) of the XIIIth Army Group [†¦] 120,000 in the three armies (twelve divisions) of the IXth Army Group [†¦] on 1 July 1952, fify-one CCF divisions with some 540, 200 men manned the line across Korea from the west coast to the central Taebaek Range and were supported by about 10,000 Soviet and Soviet-bloc advisors and technicians (Shrader, p.90).  This is the extent of the level of North Korea’s preparedness and a sample of their resolve to win this war. ROK Preparedness Stanley Sandler in a few words was able to encapsulate the true state of South Korea’s forces before the attack by saying that June 25, 1950 was a Sunday and that fully one-half of the ROK Army was on leave (p. 48).  In the initial stage of the attack which was not at all done quietly and with any subtlety: heavy bombardment, followed by a blitzkrieg attack of some 150 Soviet-built T-34-85, 110 warplanes and a crossing of the 38th Parallel by a rampaging Korean People’s Army. Still there was an awfully delayed reaction to the events at hand. Sandler explained the reason for such a weak response due to the aforementioned soldiers who were on leave, the high number of civilian leaders who were out of the country and the mistaken notion that what just occurred was another border raid.  With regards to the presence of U.S. troops, Gordon Rottman lamented that fact that it was such in great shape a mere five years before the conflict and would have come handy in a time like this. But Rottman revealed that the U.S. government intentionally reduced its military strength not only in Korea but also in the Far East. Rottman comments on the closest source for help which are the forces stationed in Japan and he wrote: Tank companies stationed in Japan had only M24 light tanks as Japanese roads and bridges could not support heavier M4A3 and M26 tanks. M24s were no match for North Korean T-34s, one of the best tanks to appear in World War II. The divisions in Japan also lacked their reconnaissance, military police, and replacement companies [†¦] These divisions consisted of 12,500 to 13,600 troops rather than the full-strength 18,804 (p. 3). At first glance, South Korea does not stand a chance against the forces of Communism. Ironically, the same benefactor who gave NKPA a tactical and logistical advantage (USSR) became the source of their demise. Sensing that the North/South conflict is just a prelude for something bigger Russia’s enemies were banded together for a common cause, which is to prevent the USSR and Communism from expanding worldwide. This resulted in a pledge of commitment to provide support in a scale reminiscent of Word War II. When the NKPA was not able to achieve total victory, this gave the U.S. and UN led coalition to regroup and pose a decent defense of South Korea. Rottman expounded on this idea by saying that: The Korean War was to be the UN’s first commitment of armed forces to conduct and end a war [†¦] the UN called on all member nations to support the military effort in Korea. Fifty-three countries approved of armed action against North Korea: 15 committed ground combat forces, nine provided naval forces, six sent air force elements, and five contributed medical support, either military or civilian (p. 117). Bright Spot In general there is nothing that U.S. armed forces could be proud of in the Korean War. There was really no clear victor, no territory was gained and as mentioned earlier it was the third bloodiest in the history of war where casualties are at a significant high.  The only good thing that could be seen or learned from this incident is the demonstration of what bravery and commitment can do to an organization. Here one can also see the difference between a regular soldier in the U.S. Army as opposed to the brave and the few of the U.S. Marine Corp. Hugh Deane quoted Andrew Greer when describing the essence of being a marine, â€Å"In any small unit battle the outstanding behavior of a few men is always discernible over the others [†¦] The scale is tipped by a few – by the ten percent – who rise to the heights where the enemy and death can be met without a hesitant step† (p. 97). British historian Max Hastings remarked, â€Å"Most of the Eight Army fell apart as a fighting force in a fashion resembling the collapse of the French in 1940, the British in Singapore in 1942. But he reported the praiseworthy strong resistance of the U.S. Marines in the northeast† (as cited in Deane, p. 111). A particular example was raised by Deane when he commented on the enemy’s attack tactics that looked like suicide attempts characterized by sending small units that more often than not gets wiped out. This is followed by wave after wave of such small unit attacks against a selected point until a breakthrough is achieved and here comes the main force. This was effective in demoralizing troops. But according to Deane this would not work against the marines. â€Å"†¦but against the marines in the Northeast the results were often frustrating. The marines constructed strongly fortified outposts in the hilly-forested Chosin area and defended them fiercely with a good deal of success (p. 129). Conclusion Almost all wars are considered a waste of time, money, effort and lives of men. The Korean War was no exception. Considering the following statistics makes one shake hid head over the folly of war:  The North Korean armed forces lost approximately 600,000 men in the fighting, in addition to two million civilian casualties. The Chinese [†¦] an estimated 1 million casualties. Losses to the ROK are estimated at 70,000 killed, 150,000 wounded and 80,000 captured. One million South Korean civilians were killed or injured. The USA lost 33,600 men kiled nad 103,200 wounded (Malkasian, p. 88). What adds insult to injury is the futility of not having a clear victor, no territories were gained and nothing significant was achieved except perhaps for a few lessons in the book of tactics. The level of preparedness of both camps explained the reason for the stalemate. The South Korea side was backed up by a technologically superior U.S. and UN led coalition but it was not mentally prepared to wage this war. Almost every action done on the part of South Korea was mostly reactionary and defensive. Most importantly, the United States was treading on thin ice since a miscalculation and overkill can easily escalate the regional conflict into a global war. With the Second World War fresh from people’s minds there is no incentive to go full force. Although the NKPA was well prepared and very much flexible in their serious bid to unite the Korean Peninsula it does not have the technological edge to overpower the U.S. and UN forces. On a more important note, the attack on South Korea was a supposed to be a defensive act. Therefor the USSR could not be seen as fully involved and thus it can only work from the background.  That sums up the futility of this exercise but nevertheless it is a good prelude to understand the Cold War and the other similar conflicts that came after it like Vietnam and Afghanistan. References Deane, H. (1999). The Korean War. San Francisco, CA: China Books and Periodicals, Inc. Huston, J. A. (1988). Outposts and Allies: U.S. Army Logistics in the Cold War. New Jersey: Associated University Press. Malkasian, C. (2001). The Korean War. University Park, IL.: Osprey Publishing. Shrader, C. (1995). Communist Logistics in the Korean War. Westport, CT: Greenwood Press. Millet, A. R. (1997). The Korean War. Seoul: Korea Institute of Military History. Sandler, S. (1999). The Korean War: No Victors, No Vanquished. Kentucky: University of Kentucky Press. Rottman, G. (2002). Korean War Order of Battle. Westport, CT: Praeger Publishers.            

Sunday, September 29, 2019

Descriptive Essay

Descriptive Portrait: My Grandmother When I picture my grandmother, I envision shiny grey hair, bright blue eyes, and the softest hands I have every felt. She is 94 years old and has 12 children. Virginia Irene Dill has raised many children, and that makes her the strongest person I know. When I walk through the door of her 75 year old home, I think of all the pain and joy my grandmother went through there. After so many years, our time together was not quite the same as it used to be since ten years ago when she started to fall ill due to old age. Despite the fact that her body does not allow her to do as much as she used to, I still remember her and the times we had together. Listening to the wonders of the world and the changes that have occurred, I have enjoyed hearing her stories. I enjoy most learning about my aunts’ and uncles’ crazy past. Our time together is special and the bond we hold is sacred. She holds the key to my history and is an example that a little hard work and a whole lot of patience is needed to make it in life. My grandmother’s small soft hands always surprise me. When I think of all the hard work that she had done including cooking, cleaning, and taking care of all her children, I cannot believe her hands could be kept so soft and manicured. She always wears a ring that my father bought her and she always tells me the story of when she received the ring The bright, shiny, silver ring holds an outer ring with jet black beads surrounded by sharp red beads, circled below with a turquoise stone, and pearly speckles. As I stand next to her, I feel like a giant. She is only five feet tall and is such a small, sweet lady. When I hug her, I feel safe and warm inside. While with her, I feel happy that she is a part of me She is a strong, sweet, and patient woman, and knowing this, it makes me happy to know that I have the potential to be like her. Her and I sit in her living next to the warm wood stove and have long talks about the past. We talk about my father and my grandfather, whom I never had the chance to meet. I always enjoy learning about my past, but the stories about my aunts and uncles and the mischievous things they did were always exciting to me. These stories always made me laugh like a young child when I hear them. Now ill due to old age, her face looks different. She is ghostly pale and calm as a cold winter breeze. I miss her smile and touch. Her hands and body are not as strong as they used to be, and most of the time, she looks tired. The smell of her oatmeal cookies no longer fills the room when I go to her house. The smell of fresh lotion scent has diminished, but most of all, I miss the long talks and warm hugs. I will always remember my grandmother and the impression she has made in my life.

Saturday, September 28, 2019

Cluster Analysis Research Proposal Example | Topics and Well Written Essays - 2000 words

Cluster Analysis - Research Proposal Example The coefficient of stage one is 1788. The cluster under stage two has one group under it and cluster has two groups under it. The coefficient under stage two for both clusters is 33445. Based on the criteria of years as member of the club, distance from the club and club membership, The cluster with the most population is the distance from the club group. The next cluster belongs to the group years as member. The last cluster belongs to the group club membership. This only shows that the nearness or the long travel time is a big factor in decision making for both the customers the management. Therefore, since distance is big factor in the invitation for new members to use the beautify facilities of the club, then the club must first entice people living near the club. This also shows that there are not as many member presently because only a few members as compared to the total guests of the club. It is noticed that the club membership cluster is the lowest of the three criteria. This statistical data shows that it is the difficulty of companies to maintain or even increase the present members. Based on the criteria importance of pool facilities, importance of tennis facilities and importance of challenge of golf, the cluster no. one has two groups under it and cluster two has three groups under its wings for the same stage. ... one has two groups under it and cluster two has three groups under its wings for the same stage. The coefficient of stage one is 479.295. The cluster under stage two has one group under it and cluster no. two has two groups under it. The coefficient under stage two for both clusters is 2015.879. Based on the criteria importance of pool facilities, importance of tennis facilities and importance of challenge of golf, there is a big cluster around importance of pool facilities. Then the second cluster is belongs to the importance of tennis facilities criteria. The last cluster belongs to the importance of golf criteria. The above shows that the importance of pool facilities is a very strong marketing tool to increase the company sales. This also shows that more people in the club prefer to go and while away the sunshine at the pool area while the other members prefer to go tennis. This is a very powerful tool to help increase the profitability of the business. It is also relaxing to do business thinking while splashing that pool water onto the face to refresh the tired thinker. More people prefer pool because it is relaxing. Also, it is so nice to look at the beautiful bodies of men and women as the wear their swimwear. We can think of a possible business like, swimwear. Whereas, the people who love tennis and gold will have to sweat it out to enjoy. Tennis is mostly for the teenagers or below forty year old population. Whereas gold, is only for the rich man, real rich that is. The golf clubs cost so much. The golf bag and other gold accessories are sold at very prohibitively high prices. This shows that more people

Friday, September 27, 2019

Online Education Assignment Example | Topics and Well Written Essays - 1750 words

Online Education - Assignment Example Modern ways of communication through internet and new forms multimedia has helped the online education to become more resourceful and accessible. With more advanced input technologies like webcams, screen capturing software etc. the trainers able to record and upload all the helping material related to the course online. Students have the option to download or stream videos and helping material online. The latest technological advancement is virtual classrooms where instructor and students can communicate in real time by using live webcams and microphones (Allen & Seaman, 2011). Online education is a mode of providing educational information through the internet on a personal computer rather than a traditional classroom environment. With the internet as a medium of online education courses are offered to students in different forms, including audio and video formats primarily. These types of electronic communications create a bridge between student and the instructor. Online education is usually considered distant learning home-based education but in some cases, there are hybrid education courses which require students to complete comes portion online and the rest of it requires classroom session. E-learning (Online education) trend is increasing quickly according to the recent study by the Sloan Consortium (A nonprofit organization that studies online education trends) (Bishop, 2006). Online education trend is increasing by about 21 percent from 2008 to 2009 and on the contrary, enrollments are only growing by 1.2 percent a year. More universities and colleges are offering online courses (Pew Research Center, 2011, p. 4). Online education courses are customized for people who are either already having a degree or they want to develop some new skills to progress in their fields.

Thursday, September 26, 2019

Basic Rhetorical Analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Basic Rhetorical Analysis - Essay Example The document is also one that makes the instructions that it gives very clear. One of the greatest advantages of this document is the fact that it provides instructions in simple language that can be understood and accessed by a large number of people. This is a testimony to the intent of the California Environmental Protection Agency. Another of the advantages of the document is the fact that it organizes the information that it gives in a cogent and coherent manner. This can be seen in the framework that the booklet follows when making the content clear. Apart from this, the booklet also provides telephone numbers that can help solve the doubts that anybody may have regarding the use and disposal of the substance in question. This framework is used for very substance and is easy to read. It also provides all the information that a person would require for the purpose of dealing with the substance in question. There is however, a glitch in this booklet and the way in which it is written. The most easily accessible version (the one that is found online), is one that does not have any color to it, in the metaphoric sense. This is to say that while the elements are arranged cogently, the rest of the visual elements are not arranged in an exciting manner and is thus not eye-catching. However, in defense of the document, one may say that the process of prevention of accidents due to hazardous materials that are a part of people’s everyday lives may not require the most glamorous packaging that one is able to find. The booklet makes situations clear to the reader and makes it a very handy guide for the disasters that are likely to strike a person in her or his daily life. The document is a very usable one. This owes a lot to the handy introduction and the table of contents. Both these features enable an understanding of the uses that the document can be put

Wednesday, September 25, 2019

Policy provision and legislation Essay Example | Topics and Well Written Essays - 5000 words

Policy provision and legislation - Essay Example One that brings tears into our eyes than a smile on our faces, The human race is suspicious of our own kind that we are willing to spend exorbitant sums of money on the manufacturing and buying weapons of mass destruction and whole scale genocide without even giving it a second thought but find hundreds of thousands reasons and engage in heated debates when it comes to doling out money__ which is peanuts, as compared to the money we spend on tanks, aircrafts and guns__ for the education of our future generations and especially the nursery sector. Writer 2 The politicians in their ecstatic rhetoric at conferences, seminars, public rallies and cabinet meetings give great lectures on children being our most cherished and valuable resource. In fact we refer to them as the future of our nation but when the same politicians are confronted with the question of why they hesitate in adequately investing in our ‘bright future’ are rendered speechless. Further, they are all in unis on and speak in one voice when it comes to safeguarding their privileges and the issue of increase in their salaries and other fringe benefits they are entitled to being our elected representatives but are bitterly divided into factions on questions of child care, may it be health care or education. On this issue they seek the shelter of the umbrella of cliched terms and nomenclatures such as liberals, conservatives, neo-liberals, and the neo-cons. The introduction of an authoritative book on education titled Education Policy, Process, Themes and Impact, edited by Les Bell and Howard Stevenson, begins with this pithy quote: There was a time when educational policy was taken for granted †¦ Clearly that is no longer the case: Today, educational policies are Focus of considerable controversy and public contestation†¦ Educational policy-making has become highly politicized (Olsen et al 2004: 2-3). According to Gerhardt early child rearing is of prime importance in the social a nd cultural life of UK but because of a number of factors, unfortunately, among which political, social and economic factors are predominant the trend in child care, child rearing and child Writer 3 education are not child centered as it should be but instead are work oriented and money-centered. This is the crux of her argument and the main reason for making Britain a fragmented polis. Further Gerhardt is of the firm view that the negligence on the part of all the relevant stake holders, the government, the independent agencies, the teachers and the parents is responsible in bringing UK to this stage where to use a metaphor the early child education and child rearing has been completely neglected. This criminal negligence in not performing the task that is required of each stake holder honestly and with professional integrity and in case of parents criminal in fulfilling their parental duties that UK has been unable to produce good law knowing and law abiding citizens, who on the o ne hand are unaware of their respective rights and on the other hand their duties that they owe to the society, the recent London city riots are a good example. Our educational institutions have miserably failed in producing citizens that are less of an asset and more of a nuisance and liability and thereby are the cause of tremendous tension and threaten to rend to rags the fragile fabric of our polis. The most pertinent question that needs to be answered by all those

Tuesday, September 24, 2019

Strategies in Action Coursework Example | Topics and Well Written Essays - 4250 words

Strategies in Action - Coursework Example One of the key considerations, when looking at global strategies is the state of the global economy. There has been much debate as to whether globalisation consists of one single global market. It is necessary to think whether a uniform global strategy is one, which is 100% uniform and standardised, or just its key elements. It must acknowledge that companies that operate in overseas markets do so in order to expand their businesses and reach as well as stave off competition. "Even businesses whose focus has traditionally been on domestic markets are finding they must compete across borders not just to prosper but also to survive". (Kanso and Nelson, 2002, p.87) Regarding terminology, it is important to acknowledge that different academics may use the same terminology for different types of companies; confusion can arise with different companies & markets, which interpret slightly differently depending on the author. An organisation's global strategy(s) is dependent upon where the competitive advantage(s) for the product(s) or service(s) lies. This links win with Thompson, Strickland and Gamble (2007, p227) belief that there are four strategic issues relevant to competing across national boundaries. Issues are, whether to customise a company is offering in each different country to the taste of products. Implement the basic competitor strategy in all countries or fit them to specific markets and conditions depending on competition circumstances. Locate company's production facility(s), distribution, and customer service operation in order to gain greatest location advantages, and lastly share company's resource, capabilities in different country, to ensure competitive advantage. These are the factors to consider developing a global strategy. When considering uniform versus localised strategy is the transferability of a product's/service's/company's competitive advantage(s), means identifying the factors behind the competitive advantage. This can be location specific such as low cost labour, the quality of infrastructure, or technological, or brand name or a company's internal resources and capabilities. Empirical evidence suggests that it is usually easy to recreate technological, brand name and most other organisational capability advantages in a new international location, given enough time. Uniform strategy, standardisation, and national adaptation In adapting a uniform global strategy, there are many associated cost savings and potential benefits. One of the key concepts of a uniform strategy is standardisation and the ability to standardise not only products but also to transfer other competitive advantages. Theodore Levitt was a renowned famous supporter of standardisation and one uniform global market. Standardisation can be an easy and quick success as products/services stay the same. Many argue that it is important to have some sort of standardisation of a product when entering a new international market in order to have an existing competitive advantage, but there is much debate whether this applies in all, some, or few circumstances. Theodore Levitt believed that organisations that operate and compete on only a national basis are vulnerable to attack from companies that treat the world as a single global market. His main argument surrounds scales of economies and companies producing standardised products (at a

Monday, September 23, 2019

The different between prophet Moses in the Quran and in the Bible Essay

The different between prophet Moses in the Quran and in the Bible - Essay Example In spite of the similarity in terms of citing Moses in the two texts, the Qur’an and the Bible have still varied narrations concerning the prophet-messenger’s life and miracles. This paper discusses the differences in picturing out Moses between the Qur’an text and the Bible text. It examines their variations with respect to the prophet’s (1) birth, (2) encountering the burning bush, (3) facing the Pharaoh, (4) dividing the Red Sea, (5) striking the rock, and (6) reaction to Israelite’s idolatry. First, the Qur’an and the Bible have different detailed narratives concerning the birth of Moses. In the Qur’an, for instance, the text informs its readers that it was Allah who instructed the mother of Musa (Islam’s name for Moses) to cast him onto the river water. In the Bible, however, the text suggests that it was the mother of the said prophet who decided to hide Moses for three months since she â€Å"saw him that he was a goodly child† (Ben-Chanan 103). Here, the main difference between the two texts under discussion is the decision-maker who opted on what to do with the prophet-child. It must be remembered that the historical circumstance in which the baby Moses was born was that every Hebrew male child must be put to death by the order of the Egyptian pharaoh himself. Both the Qur’an and the Bible appear to support, although implied, this historical account. In the former (i.e., in Sura), the words of Firon’s wife -- Islam’s Firon is equivalent to Christian’s Pharaoh -- are strongly indicative: â€Å"[D]o not slay him [i.e., Musa]† (qtd. in Ben-Chanan 100). And in the latter (i.e., in Exodus), the words of Moses’ mother is clearly suggestive: â€Å"hid him three months† (qtd. in Ben-Chanan 101). The term â€Å"hid† implies danger for someone’s life, otherwise, there is no need for hiding that person from the sight of the enemy. Further, the Qur’an and the Bible significantly differ from the account pertaining to the woman who adopted baby Moses. In the Qur’an text, the woman who took Moses as her own child was the wife of Firon. In the Bible, on the other hand, the woman who adopted the prophet-child was the daughter of the Pharaoh. Moreover, the Qur’an narrates Firon’s wife as uttering the line â€Å"do not slay him† while the Bible speaks of the Pharaoh’s daughter saying â€Å"she had compassion on him.† That is to say, the two texts also vary on the impression made by the woman who adopted the prophet-child. Second, the two texts in question have varied narratives concerning Moses’ experienced with the burning bush. In the Qur’an, for example, the text speaks of Musa being with his family at the time when he saw the fire. According to the Bible, however, Moses was alone by himself when he sighted the burning bush (Ben-Chanan 114). Thence, the differe nce between the two texts is the company or solitude that the said prophet was with or without. Also, the Qur’an names the place in which Musa was standing on the sacred ground with the burning bush as Tuva Valley while the Bible names the location as Horeb (Ben-Chanan 114). It appears that the two place-names are far from similar, thus, the two texts vary from their accounts of the terrain wherein the prophet was standing on the holy ground: one is in the valley while the other is on the mountain. Moreover, the Qur’an and the Bible have different stories pertaining to the role of Aaron in Moses’

Sunday, September 22, 2019

Working within the Organization Case Study Example | Topics and Well Written Essays - 500 words

Working within the Organization - Case Study Example On the day of meeting, Antonio should evaluate the employees with the unit managers based on the marking of the last few days and his judgment to cover up the previous days. Antonio should discuss the information generated by the nursing staff regarding the overstaying patients. In case Antonio gets no information from the nursing staff, he should convince the unit managers that he does not have information because he was dealing with too much as a newly hired team leader. Now that it has been some time, he will make sure that he has the data with him in the next meeting. Antonio can organize and streamline his work by working according to the schedule described above. Antonio should divide the work roles among his subordinates and team members and oblige them to record all kind of information. This will not only enhance the system’s efficiency, but also Antonio’s load would be

Saturday, September 21, 2019

Feminine Transformation In Gilman’s “The Yellow Wallpaper” Essay Example for Free

Feminine Transformation In Gilman’s â€Å"The Yellow Wallpaper† Essay Fiction is often used as a vehicle to convey radical ideas to readers. These ideas are usually reflected in the themes of the stories so that the clarity of expression is more apparent. The theme of Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is quite unique in that it expresses feministic ideas in a seemingly ordinary situation. â€Å"The Yellow Wallpaper† is a story that reveals various truths about the woman and chronicles the feministic transformation of this woman towards modern womanhood. Gilman employs the first person perspective in her story to allow her unnamed protagonist to reveal elements of her emotions that would otherwise be concealed from the audience. The protagonist, along with her physician husband and a certain Jenny move into a huge house for the purpose of her recovery from an illness; in the house the husband assigns a room for the both of them which is a large room with distinctive yellow wallpaper all over the walls. The protagonist is then disturbed by the wallpaper and begins to derive images from it which in turn is used as a metaphor for her feministic transformation. The earlier part of the tale reveals much about how the traditional woman actually is. The very first aspect of the traditional woman that one would easily notice from the text is a submissive personality. The lines, â€Å"But John says if I feel so, I shall neglect proper self-control; so I take pains to control myself before him, at least, and that makes me very tired. † (Gilman) illustrate how the protagonist neglects her own feelings before her husband and this implies that if she prioritizes what her husband felt over what she felt, she was quite likely to do the same with other more menial things making her exceptionally submissive. Another aspect of the woman revealed in earlier parts of the tale is the feminine view on marriage. In the lines, â€Å"John laughs at me, of course, but one expects that in marriage. † (Gilman) the protagonist describes how her husband reacts to her when she complains about something weird in the house they were moving into. When the husband laughs, the protagonist concludes that this is normal when two people are married. In effect, the protagonist views marriage as an excuse for ridicule and the fact that she is married to someone requires that she accept that ridicule as part of being married. This is a strange perception on the part of the protagonist but because of the submissive attitude of this main character it is not surprising that she should think this way. Other than this, her submission even affects her desire to write as she conceals her writing, hence, the protagonist admits, â€Å"I did write for a while in spite of them; but it does exhaust me a good deal† (Gilman) because she had to write despite contradictions from her husband as this made her feel better. The decision of the protagonist to write expresses the protagonist’s, â€Å"struggle to throw off the constraints of patriarchal society in order to be able to write. † (Thomas) So, in these first few parts, the author describes the current state of the protagonist, where â€Å"Women were cast as emotional servants whose lives were dedicated to the welfare of home and family in the perservence of social stability†. (Thomas) In a way, the author even discreetly refers to the sexual inadequacies of the relationship by referring to a â€Å"nailed-down bed† in the lines, â€Å"I lie here on this great immovable bed it is nailed down, I believe†¦Ã¢â‚¬  (Gilman) Eventually, as the protagonist focuses her attention on the yellow wallpaper and the fact that her husband insists that they do not change it despite pleas from the protagonist, she begins to see the wallpaper as something else reflecting the bondage that she experienced from being isolated and treated inappropriately by her husband. This is quite clear in the lines, â€Å"Behind that outside pattern†¦a woman stooping down and creeping about behind that pattern. † (Gilman) Here, the protagonist initially describes a woman apparently caged behind the wallpaper patterns. While this could be images within the protagonist’s mind, it definitely reflects how she feels being in the room and in her situation. This image of bondage is further amplified by the lines, â€Å"At night in any kind of light†¦worst of all by moonlight, it becomes bars! The outside pattern I mean, and the woman behind it is as plain as can be. † (Gilman) It is at this point that the protagonist expresses an intrinsic feeling of bondage because she is not able to express it outwardly, and so, projects the feeling unto the wallpaper. This particular incident, â€Å"is a reaction to the lack of free agency that women had in the late 1800’s . (Gilbert) Soon, days before the last day the couple was to spend in the mansion, the protagonist breaks free and becomes a new, more liberal woman. This is implied in the lines, â€Å"I pulled and she shook, I shook and she pulled, and before morning we had peeled off yards of that paper;† (Gilman) which the protagonist used to describe her peeling off the paper. During the motions she admits to helping the woman behind the patterns but indirectly, this implies that the woman she was helping was herself. The act, therefore, of tearing the wallpaper was parallel to freeing the woman behind the patterns, and so, freeing herself from her personal bondage. (Garcia) The protagonist, hence, went from being a traditional woman to a liberated woman in her feminist transformation, even when the conclusions of the story seemed to imply that the protagonist had lost her mind because of the isolation, hence, the lines, â€Å"Ive got out at last, said I, in spite of you and Jane. And Ive pulled off most of the paper, so you cant put me back! (Gilman) where she had finally fused her own persona with the persona of the woman behind the patterns. Quite obviously, the textual evidence in this tale consistently describe the struggles of a woman from being the kind enslaved by a patriarchal society to someone who was able to express her own individuality, albeit, unconventionally. The story very clearly describes how one woman transformed gradually from being traditional to being the new or modern woman. ? Works Cited Garcia, Viola. Charlotte Perkins Gilmans The Yellow Wallpaper. fgcu. edu. N. p. , 2009. Web. 1 Aug. 2010. http://itech. fgcu. edu/faculty/wohlpart/alra/gilman. htm. Gilbert, Kelly. The Yellow Wallpaper: An Autobiography of Emotions by Charlotte Perkins Gilman . fgcu. edu. N. p. , 2009. Web. 1 Aug. 2010. http://itech. fgcu. edu/faculty/wohlpart/alra/gilman. htm. Gilman, Charlotte Perkins. The Yellow Wallpaper. EastoftheWeb. com. N. p. , 2006. Web. 1 Aug. 2010. http://www. eastoftheweb. com/short-stories/UBooks/YelWal. shtml. Thomas, Deborah. The Changing Role of Womanhood: From True Woman to New Woman in Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper†. fgcu. edu. N. p. , 2009. Web. 1 Aug. 2010. http://itech. fgcu. edu/faculty/wohlpart/alra/gilman. htm.

Friday, September 20, 2019

Pediatric Trauma Scoring System in Predicting Mortality

Pediatric Trauma Scoring System in Predicting Mortality PEDIATRIC TRAUMA SCORE AS PREDICTOR OF OUTCOME OF PATIENTS ADMITTED TO CENTRALIZED SURGICAL INTENSIVE CARE UNIT IN A GOVERNMENT TERTIARY HOSPITAL: A RETROSPECTIVE COHORT STUDY I. Justification of the Study Intensive trauma care of pediatric patients is faced with many issues such as quality of care, efficiency and cost-effectiveness. Scoring systems such as the Pediatric Trauma Score can aid in clinical decision making through objective measurement of severity of illness in relation to a particular outcome such as mortality or morbidity. In particular, scoring systems have become the standard for intensive care unit outcome and efficiency benchmarking. Furthermore, there is considerable difference between clinicians prognostication estimates. Early identification of patients with high probability of mortality can help families with difficult decisions, prevent unnecessary suffering and help direct limited resources to a more practical use. Thus, this study will investigate the use of a simple Pediatric Trauma Scoring system in predicting mortality. II. Relationships of research objectives, data substrates, operationally-defined variables and data analyses. Objective Data Substrates Operationally-defined variables Analyses To compare the outcome of patients to pediatric trauma score Pediatric trauma score sheet Pediatric Trauma Score Mortality rate per category of Pediatric Trauma Score Rate of patients with Prolonged Hospital Stay per category of Pediatric Trauma Score Relationship of outcome of patient (mortality and prolonged hospital stay) to pediatric trauma score TOPIC BACKGROUND Intensive trauma care of pediatric patients is faced with many issues such as quality of care, efficiency and cost-effectiveness.1 Quantitative observations of severity of illness in pediatric trauma using scoring systems has the potential to impact overall evaluation from baseline presentation to case endpoints.2 Scoring systems have become the standard for intensive care unit outcome and efficiency benchmarking.1 Early identification of patients with high probability of mortality can help families with difficult decisions, prevent unnecessary suffering and help direct limited resources to a more practical use.1 A Pediatric Trauma Score (PTS) was developed with grading variables commonly seen in pediatric trauma accounting for the unique physiological and anatomical nature. The PTS consists of six variables. Each variable is scored +2 for minimal or no injury, +1 for minor or potentially major injury, or -1 for major or life-threatening injury. The total score ranges from +12 to -6 with increasing severity.3 Scoring systems such as the Pediatric Trauma Score can aid in clinical decision making through objective measurement of severity of illness in relation to a particular outcome such as mortality or morbidity.4 Several studies revealed consistently the direct linear relationship between Pediatric Trauma Score and injury severity thereby confirming that P.T.S. is an effective predictor of both severity of injury and potential for mortality.5 REVIEW OF RELATED LITERATURE Most of the scoring systems are not appropriate for pediatric trauma patients. Variables such as respiratory rate, heart rate, and systolic blood pressure differ with infancy and childhood. In addition, the verbal response as used in GCS is not applicable for young children. For these reasons, Tepas and colleagues3 created the Pediatric Trauma Score (PTS). The authors stated that weight becomes a variable because pediatric patients had fewer physiologic reserve. Systolic blood pressure, patency of airway, level of consciousness, presence of wounds or fractures were variables included. 3 The presence of these injuries suggests severe energy transfer and positively correlates with concomitant visceral injury.10 Below is the Pediatric Trauma Score. Pediatric Trauma Score +2 +1 -1 Weight >20kg 10-20 kg Airway Patent Maintanable Unmaintainable Systolic B/P >90 mmHg 50-90 mmHg CNS Awake + LOC Unresponsive Fractures None Closed or suspected Multiple, closed or open Wounds None Minor Major, penetrating or burns The assessment of severity of illness as well as mortality predictive value of the Pediatric Trauma Score (P.T.S.) was evaluated in several studies with different conclusions. In a study by Tepas, three categories of patients with probability of mortality were identified. Pediatric trauma score of greater than 8 had a 0% mortality while pediatric trauma score between 0 and 8 had an increasing mortality related to their decreasing pediatric trauma score. Score of less than 0 had 100% mortality. This study documented the direct linear relationship between Pediatric Trauma Score and injury severity validating that P.T.S. is an effective predictor of both severity of injury and risk for mortality.5 Consistent with the findings of the latter, Ramenonofsky compared the evaluation of pediatric trauma patients by paramedic in the field versus the physician in the emergency room using the Pediatric Trauma Score. There was agreement between the scores of these two individuals 93.6% of the time, correlation coefficient 0.991, r2 = 0.982. The sensitivity and specificity of Pediatric Trauma Score was computed at 95.8% and 98.6%, respectively. He described Pediatric Tra uma Scoring System as a straightforward modality for assessing the severity of injury.6 Eichelberge examined the applicability of the PTS found significant correlations with survival, Injury Severity Score (ISS) and mortality. 8 On the other hand, the use of PTS as a predictor of mortality was found to be inadequate in a retrospective study by Balik. Size classification was noted to be overemphasized because of the low mortality (7.7%) in children less than 10 kg. Forty-nine of 71 surgically treated patients with intra-abdominal organ injuries had a PTS >8. The existing variables of PTS did not have equal relationships to mortality.7 Critics have also noted that the PTS suffers from scoring ambiguity leading to misinterpretation and inadequate scoring.11 Problem also arises due to a systematic bias in scoring. For example, the assessment of a patient’s consciousness can be done at the scene or on admission to the emergency department. 12 Despite exhaustive review of the literature on Pediatric Trauma Scoring, there has been no mention of the predictive value of Pediatric Trauma Scoring done on patients upon entry to an ICU. Conclusion of studies on Pediatric Trauma Score may be less generalizable due to possible variability in settings.9 RESEARCH QUESTION Among pediatric trauma patients admitted to Centralized Surgical Intensive Care Unit in Davao Regional Hospital, what is the relationship of outcome of patients to pediatric trauma score using a retrospective cohort study? SIGNIFICANCE OF THE STUDY Investigating the reliability of Pediatric Trauma Scoring system in predicting mortality and prolonged hospital stay is important. The results of this study can be a validation of earlier studies made on this scoring system as a tool in objective measurement of severity of illness as well as an intensive care unit outcome and efficiency benchmarking. OBJECTIVES To determine the pediatric trauma score of all patients and classify as to pediatric trauma score category of greater than 8, 0 to 8 and less than 0 To determine the mortality rate per pediatric trauma score category of greater than 8, 0 to 8 and less than 0 To determine the survival rate per pediatric trauma score category of greater than 8, 0 to 8 and less than 0 To determine the rate of pediatric trauma patients with prolonged hospital stay per pediatric trauma score category of greater than 8, 0 to 8 and less than 0 among surviving patients To determine the risk for mortality or prolonged hospital stay among pediatric trauma patients per pediatric trauma score category of greater than 8, 0 to 8 and less than 0 METHODOLOGY RESEARCH DESIGN A retrospective cohort study of all pediatric trauma patients admitted to Centralized Surgical Intensive Care Unit between January 1, 2013 to December 31, 2013 in Davao Regional Hospital will be conducted. SETTING This study will be conducted in Davao Regional Hospital (DRH), a tertiary hospital with 250-bed capacity, in Tagum City. The Centralized Surgical Intensive Care Unit (CENSICU) is an intensive care unit for adult and pediatric surgical patients in Davao Regional Hospital. The Department of Surgery of Davao Regional Hospital is a member of the Mindanao Integrated Surgical Residency Training Program under the Department of Health, Region XI. PARTICIPANTS All pediatric trauma patients admitted to CENSICU in Davao Regional Hospital between January 1, 2013 to December 31, 2013 will be retrospectively included in the study. INCLUSION CRITERIA All patients admitted to Centralized Surgical Intensive Care Unit due to trauma All patients aged less than 14 years old EXCLUSION CRITERIA Patients discharged against medical advice Patients transferred to another hospital OPERATIONAL DEFINITION OF TERMS Traumaan injury to any site of the body described as multiple or single (neck, thorax, abdomen or extremeties) site caused by an extrinsic, blunt or penetrating agent Pediatric trauma patients-patients aged less than 14 years old admitted due to trauma Pediatric Non-Trauma patients- patients aged less than 14 years old admitted for surgical intervention of non-trauma cause (example: intestinal obstruction due to Hirschsprungs disease, massive pleural effusion due to malignancy) Prolonged Hospital Stay-length of hospital stay is more than 14 days with or without surgical intervention DATA GATHERING All pediatric trauma patients admitted to Centralized Surgical Intensive Care Unit (CENSICU) in Davao Regional Hospital between January 1, 2013 to December 31, 2013 will be identified from the admission logbook in the CENSICU of Davao Regional Hospital. The patients will be identified using the inclusion and exclusion criteria . The list of patients will be submitted to Medical Records Section of Davao Regional Hospital for chart retrieval. The charts will be reviewed for the following data will be gathered from each patient: age in years, sex, length of hospital stay in days, weight in kilograms, systolic blood pressure in mmHg, patency of airway, loss of consciousness, presence of fractures and wounds. After calculating the Pediatric Trauma Score of each patient, the category of Pediatric Trauma Score (PTS greater than 8, PTS between 0 to 8, or PTS less than 0) can be determined. In addition, the outcome of the patient will be determined as to: Mortality With prolonged hospital stay among surviving patients MaIN OUTCOME MEASURES AND OTHER DEPENDENT VARIABLES The primary outcome is the mortality rate of admitted patients categorized per pediatric trauma score of greater than 8, pediatric trauma score of 0 to 8 and pediatric score of less than 0, respectively. The secondary outcomes are the following: Number of pediatric trauma patients categorized per pediatric trauma score of greater than 8, pediatric trauma score of 0 to 8 and pediatric score of less than 0, respectively Survival rate of admitted patients categorized per pediatric trauma score of greater than 8, pediatric trauma score of 0 to 8 and pediatric score of less than 0 Rate of surviving pediatric trauma patients with prolonged hospital stay per pediatric trauma score category of greater than 8, 0 to 8 and less than 0 INDEPENDENT VARIABLE The identified independent variables include age, sex, weight in kilograms, length of hospital stay, patency of airway, systolic blood pressure in mmHg, level of consciousness, presence of fractures and minor or major wounds. SAMPLE SIZE COMPUTATION Sample size for this study was computed using Epi Info 7 StatCalc. Calculations were based on the assumptions that: 1) the ratio of patients unexposed to the risk factor (i.e., PTS greater than 8) to patients exposed to the risk factor (i.e., PTS 8 or less) is 3; and 2) the prevalence of the outcome (i.e., death) in the unexposed group is 15%. Estimations were done in order for the study to detect an odds ratio of 5 as statistically significant. In a computation for odds ratio carried out with 5% level of significance, a sample size of 79 patients will have 80% power of rejecting the null hypothesis (no significant increase or decrease in odds ratio) if the alternative holds. DATA HANDLING AND ANALYSIS Clinical characteristics (age in years, sex, weight in grams, length of hospital stay), systolic blood pressure in mmHg, patency of airway, loss of consciousness, presence of fractures and wounds, and Pediatric Trauma scores of patients will be compared statistically. A p value will be computed to establish whether the difference in the values were significant or not. A p value The Pediatric Trauma Score of each patient will be calculated and the category of Pediatric Trauma Score (PTS greater than 8, PTS between 0 to 8, or PTS less than 0) to which the patient belongs will be determined. The total number of patients in each category will be evaluated. Outcome (mortality rate or survival rate) of each patient belonging to a particular category will be tallied and each frequency computed. Among surviving patients, length of stay will be evaluated as to prolonged (>14 days) or not prolonged. Rate of surviving patients with prolonged hospital stay will be determined. Risk of mortality as well as prolonged hospital stay among surviving patients will be expressed in odds ratios (OR) with 95% confidence interval.

Thursday, September 19, 2019

Essay About Odysseus, Adonis, And Thor :: essays research papers

Essay About Odysseus, Adonis, and Thor Section I: "Odysseus Is The Most Cunning Man in the World" Odysseus, son of Procris and Cephalus of the Royal House of Athens, played a major role in the Trojan War. However, the legends of Odysseus do not begin until after the great war. At the end of the war he was separated from the rest of the Greek armies and was forced to wander for ten years until he was reunited with his family. His journeys in those ten years were very similar to Jason's journey in his search for the Golden Fleece. Also, in the course of Odysseus' adventures, he proved himself to be not only a great hero but also a cunning and resourceful man, worthy of the title the most cunning man in the world. There are many similarities between the adventures of Jason and those of Odysseus'. Both heroes proved themselves to be mighty warriors; Jason, when forced to battle against the soldiers of the dragon teeth and Odysseus during the long battles of Troy. Both heroes showed extreme courage in the face of danger and neither shied from doing what was necessary to complete their quest. Both men were also very modest and were able to except help when needed, either form gods or from other mortals. Jason did not hesitate to ask for help from the princess Medea. Odysseus accepted help from a simple sheep herder in order to reclaim his home. Although these two heroes had similar adventures and shared similar qualities, they were very different. The first difference we notice between these two heroes is their lineage. Like most Greek heroes, Jason was a direct descendant of the gods. Odysseus on the other hand was not. He was a member of the Royal House of Athens and not divine as were many of his peers and relatives. Odysseus was also more compassionate than Jason. Jason used people to his own end and then disregarded them. An example of this would be his relationship with Medea. She made him into the hero he was, saved his life many times, and left her homeland to follow her love Jason. Jason, however, upon reaching home with the Golden Fleece, decided to marry a princess to gain more political power. He made this decision with no thought towards Medea's feelings and her love for him. Odysseus, in contrast, was far more loyal to his family and followers. He placed their happiness and safety on an equal or greater level then his own. For instance, when he was on

Wednesday, September 18, 2019

Riot police clash with SLC crowd :: essays research papers

I’VE BEEN IN riots and this was not a riot,† Salt Lake City Police Chief Rick Dinse said at a news conference at midmorning Sunday. â€Å"†¦ I believe it was the right amount of force at the right time.† Dinse said windows in several buildings and at least one vehicle were damaged during the clash, which began when individuals in a boisterous crowd in the thousands became unruly after the Bud World beer garden attraction was closed after reaching capacity. Dinse estimated damage could reach â€Å"the low thousands,† but both he and Mayor Rocky Anderson objected to early reports that characterized the incident as a riot. 2002 Winter Games Full Salt Lake coverage †¢ Gold medals stripped from two skiers †¢ Police, crowd clash in SLC; arrests made †¢ Celizic: There should be gold medal for whining †¢ Sorry Ohno, but these are the No Games †¢ NBCOlympics.com: Torson Injury Library †¢ Ask the Olympic Expert †¢ NBCOlympics.com †¢ Official Salt Lake site †¢ Local Games coverage †¢ More on Olympics â€Å"We want to emphasize that this was a relatively minor disturbance,† Anderson said. â€Å"†¦ Frankly, I anticipated far worse than this and far earlier (in the Games).† Dinse said between 180 and 200 helmeted and riot-gear clad officers responded to the area near Main and 200 South Streets after receiving reports that the crowd was getting out of hand. The gathering was declared an â€Å"unlawful assembly† about midnight and officers began slowly pushing the crowd, many of whom were chanting â€Å"USA, USA!†, down Main Street to the south, Dinse said. Rob Garcia, 18, of Salt Lake City told the Associated Press the crowd was yelling at police, and officers forced people against cars. â€Å"The police were pushing people,† he said. â€Å"The cops just jumped across and set up a barricade.† Two revelers fight in the street during a riot. Several shop windows were broken, but no injuries were reported. While many in the crowd obeyed orders to disburse, some individuals began hurling glass beer bottles at the officers, who responded by firing about 40 rounds of â€Å"impact devices† at the lower extremities of members of the crowd, he said. The action quickly scattered the crowd. Eighteen adults and two juveniles were arrested during the clash, and most were charged with public intoxication and failure to disburse, Dinse said. Most of those arrested were locals, but at least one was a Canadian citizen, he said.

Tuesday, September 17, 2019

Russel Williams Media

The Truth is Not Always What We Want to Hear: Did the Media Go Too Far in Covering Russell Williams? Kaitlyn Witmeyer The University of Western Ontario Society relies so vastly on media as a source of information, that in some cases there can be discrepancy on what is deemed as appropriate or not appropriate when covering a story. This is the case for the story of Russell Williams who is charged with two accounts of murder, sexual assault and countless occurrences of breaking and entering.Williams’ case has been highly covered by the media and a great magnitude of disturbing details as well as photos has been provided while documenting events. The amount of information provided to the public has caused a controversy as to what is appropriate and ethical to share in concern of the victims directly involved in the case. The information provided as well as the photos is a necessary approach in order to inform the public of the severity of the situation. There are however, certain unnecessary disturbing details that should be omitted.Russell Willams, formally known as Colonel Russell Williams, is a powerful figure in Canada whose job consisted of commander of the forces base in Trenton. This is what makes the particular story so shocking; that a person of such power and who has respect by the country can commit such acts. It is also why the need for publicity is important. Williams murdered two females, Jessica Llyod who was 27, and Marie-France Comeau who was 37, but this was not until after his countless number of break-ins as well as the sexual assault of two separate women.Williams has a sexual fetish with female undergarments and would break into the homes of women and take pictures of himself wearing these articles as well as steal them for his own personal pleasure. This obsession is believed to what lead to the unfortunate assaults and deaths of the other women. When the story was first broadcast The Toronto Star and The Toronto Sun both released pho tos of Williams posing in female lingerie on the front cover of the morning paper.The Star had a photo of Williams posing in lingerie particularly placed next to a photo of him in is Colonel uniform. This photo caused controversy and even though it may be graphic for a front-page headline, it is necessary. There are much more disturbing photos that exist of Williams actually assaulting his victims, but those will never, and should never be released. The photo of Williams in lingerie was necessary to be released because it showed the public of how alarming the case actually is without crossing the line of being morbid.The Toronto Star received a lot of backlash from the photo released however people need to remember that Williams is a murderer and not to just focus on him being a fetishist (McGrath 2010). Due to all the troubling information and photos released, people may tend to concentrate more on the fetish-like behaviours Williams displayed and not give enough attention to the f act that he took the lives of two young women. It was important that the media relay enough details to the public concerning the case so an understanding of the severity of the situation could be made.The message of the situation was relayed across without the need for unnecessary disturbing details like The Toronto Star’s article states â€Å"On New Year’s Day 2008, he broke into a home in the Ottawa neighbourhood where he lived and sprayed semen on a 15-year-old girl’s dresser. He then took a picture of himself with the girl’s make-up brush touching his penis† (Rankin, 2010). This piece of information is quite disturbing and unnecessary in relaying the message to the public.A play by play is also provided of Williams’ video raping Comeau, â€Å" The video beings of Comeau lying in fetal position on her antique wood bed, duct tape wound around her head and covering her face in a T-shape that only her nose is exposed† (Mandel, 2010). Although the video its self was not released to the public, a detailed description still leaves an image burned in our minds. Chris Nicholas of the Ontario Provincial Police Department believes that the detailed information is a â€Å"good dose of reality of how evil people can be† (Hewit, 2010).Although it is a harsh reality, the people could have been spared these descriptive details. Williams broke into a total of 82 homes, but only 17 of them were reported (Seglins, 2010). Many of the break-ins went unreported; this may have been due to embarrassment or unawareness but the knowledge could have helped prevent the murders that occurred. The series of break-ins began in 2007 and lasted until 2010; one can only wonder that if more incidents were reported if that outcome could have been different.Filling the public in on such knowledge now may help prevent future situations from occurring because people are aware of the suspecting signs. The names of the victims and families w ere not released to the media of those who were broken into or sexually assaulted. This is for the best because the families have the right to keep their names private but the information released was important for the public to know. The names of the females who were raped and murdered were released because it becomes crucial information when someone is murdered in order to obtain more evidence.Even though the names were not released of many of the victims, those who live in their tight nit communities would be aware of who they are and what they experienced. Some may find the sharing of events embarrassing but it is important for the public to be aware of the events that occurred. Cases like Williams’ help society become more knowledgeable and by that, implements can be made to try and make people aware so situations like this can be avoided. Children have become so street proof that they are afraid to talk to people who they do not know, even if their intentions are harmle ss.This loses a sense of community and even though unfortunate it is now a necessary precaution. Two murders, two sexual assaults, 82 break-ins, and numerous female undergarments stolen. The truth can be a harsh reality, and for the story of Russell Williams, this is the exact case. Some may continue to find the information provided in the media as inappropriate and unethical. The public could have been spared certain images and details that would have been better left out with the message of the story still making its point across.It is however though still important for the public to be aware of the severity of the situation. Let this unfortunate story be a building block in society to help improve the world we live in. References Friscolanti, M. (n. d). The Dark Depraved Side of Russell Williams Revealed in Court. Macleans. Retrieved from www2. macleans. ca/2010/10/18/dark-depraved-side-of-russell-williams-revealed- in-court/ Hewit, P. (2010, October 19). Do We Need to Know all t he Details of Williams' Crimes?. The Toronto Star. Retrieved from http://www. thestar. om/news/canada/article/ 877982– release-of-shocking-details-of-williams-crimes-unprecedented-judicial-candour Mandal, M. (2010, October 19). Col. Russell Williams, You are a Bastard. Toronto Sun. Retrieved from www. torontosun. com/news/2010/10/19/15754206. html McGrath, J. M. (n. d. ). Should graphic Russell Williams photos go on the front page? | Mediaocracy | torontolife. com. Home | torontolife. com. Retrieved from http://www. torontolife. com/daily/informer/mediaocracy/2010/10/19/should-graphic-russell-williams-photos-go-on-the-front-page/ Rankin, J. 2010, October 18). The secret life of Col. Russell Williams exposed . The Toronto Star. Retrieved from http://www. thestar. com/news/canada/article/877044–the-secret-life-of-col-russell-williams-exposed Rankin, J. (2010, October 19). A depraved Double Life. The Toronto Star, pp. A1. Seglins, D. (2010, October 21). CBC News – Canada – Col. Russell Williams pleads guilty to all 88 charges. CBC. ca – Canadian News Sports Entertainment Kids Docs Radio TV. Retrieved from http://www. cbc. ca/canada/story/2010/10/18/col-williams-court-1018. html

Monday, September 16, 2019

Macbeth and Tragic Flaw

Tragic flaw is defined as a personality flaw that makes the person commit a serious mistake so gravely that it can cause him/her death. A tragic flaw can also refer to a flawed judgment that a character has passed over a course of action, which is sadly irrevocable. In â€Å"Into the Wild†, Chris McCandless can be said to have committed a tragic flaw which has resulted in his death. By stubbornly clinging onto his ideal way to live, McCandless boldly leaves everything behind and ventures alone into the Alaska wilderness.Without being aware of what is to expect in Alaska and with very little preparation, McCandless simply died of starvation in a place where he presumed to be perfect. His death is ironic because instead of finding his paradise in Alaska, he finds his burial place. Similarly, the tragedy of Macbeth is caused by his tragic flaw. While being persistent in one’s belief is a virtue, too much of it becomes a deadly flaw for McCandless.In parallel, when Macbeth is filled with excessive ambition, then ambition ceases to be a positive motivator but becomes a deadly flaw for him. His ambition, based on his greed for power, has caused him unspeakable misery and torture. It has robbed him of the joy of comradeship with his wife, the bliss of friendship and respect from his people, and finally the very essence of his life – soul – as he sells himself to the evil forces. Hence, such tragic flaw has made him lose everything that he sees valuable before he loses the ultimate – his life.Macbeth’s tragic flaw begins as Macbeth chooses to believe in the witches’ prophecy. He secretly takes delight in the promotion to the title of Thane of Cawdor – â€Å"two truths are told/as happy prologues to the swelling act/of the imperial theme† (I. iii. 126-129). This ambition translates to an immense power that blinds him from moral senses of right and wrong. He reckons that it is his â€Å"vaulting ambition whi ch o’erleaps itself† (I. vii. 27) and makes him turn indifferent to what â€Å"even-handed justice† dictates.This ambition becomes Macbeth’s tragic flaw and motivates him to kill the gracious Duncan, to surprise the castle of Macduff, and to kill anyone who is in his way. His greatest punishment is far beyond death. In the end, not only that he suffers from the loss of a dear wife but from every meaning in life. He sees life to be a series of empty â€Å"tomorrow, tomorrow, and tomorrow† (V. v. 18), â€Å"a walking shadow† (V. v. 24), â€Å"a tale/told by an idiot, full of sound and fury/signifying nothing† (V. . 25-7). The theme of tragic flaw connects the entire play of Macbeth as the tragic hero falls victim to the temptation of the witches and his own greed. In reading the play, one cannot but feel terrified by the tragic consequence of one’s failure to control excessive ambition, as well as pitied by the fall of such a grea t man. The play not only is a great read, a classic masterpiece, but also a constant reminder of the ills of unchecked ambition.

Sunday, September 15, 2019

Healthcare Organization Essay

Healthcare organizations are now stepping up their strategies in improving their programs and systems. Business and marketing are collaborated to boost resources which are expected to serve as a benefit to their clients. Considering the fact that HCOs consist of social factors and societal influences, it is vital for healthcare practitioners and most importantly the management to build a stronger foundation and forecast plan for their courses of action. The advent of technology and the tight competition in the market may apparently positively of negatively impact HCOs. Hence, given the appropriate concepts and strategies armed with proper implementation of designed concepts, any HCO is most likely to survive (Longman, 2005). Simple concepts and theories of marketing and organizational behavior will help HCOs in circumstances like risk management, conflicts, human resources and other forms of the like. Analysis Communication is one of the most important fields in any organization. Given the fact that an organization is composed of individuals with varied characteristics and personalities, it is vital for these beings to have a common channel that will serve as a bridge in closing deals and team participations. Technology is perhaps the focal element in creating a robust and efficient means for communication (Mascarenhas, 1995). HCO may take advantage of this communication-related improvement by acquiring the most updated and most effective tools in running the organization. The most recent sparks of idea which proved to be of great help to healthcare practitioners are e-Prescription and e-Documentation. It paved a way for HCO to make their services become more available not only to clients within their vicinity but globally. Through the help of the internet, they are able to endorse their products and their services with just a click away. E-Documentation has helped every HCO evidently because it helped in the documentation of patient records and made these files available in a secure database which enabled patients to track their health-related records hassle-free. These developments in communication have even made HCOs all over the world collaborate and communicate efficiently and more rapidly. Earning them the all the time that they need to conduct business. As for the case of the Veterans Health Administration, the entity is fortunate enough to receive help from the state. Even though the benefits that the latter receives continue to be criticized, their organizational, planning and marketing strategy proves to be surfacing in high grounds. They see to it that their programs are not only available and accessible to a popular few but for those who are qualified for their services. Thus, they would need a little improvement with regard to how they generate resources for their facilities. Especially since they are dealing with a continuum of patients that will grow each year, they should employ updated amenities and hear the concerns of their clients. They should make their managerial actions transparent to the public and employ activities that will drive investors to donate for their cause. Conclusions and further remarks Having technology commence in a swift sense is an opportunity for healthcare organizations to make the most out of their capacities.  Citing the problem on VHA, they lack in communication efficiency which in essence should be improved so as to keep their clients’ trust on their ability in healthcare. Healthcare organizations even so need to integrate organizational strategies especially since they are deal with the society (Karlawish, Fox, & Pearlman, 2002). Financial stability is also important which is why they should learn how to implement economy-inclined policies and strategies for their philanthropically tending organization.

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. 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